What is a Rugged Bear Kid?

The art of being a child…so many things come to mind. There are books, blogs and Twitter accounts dedicated to escapades in parenting and the funny things kids say and do. Kids are the ultimate artists, adventurers, thrill seekers, and explorers. Our Rugged Bear designers make clothing that will adapt to the different environments of play and learning our customer experiences on a daily basis. Though our designs, social media discussions and new product development we are constantly striving to answer the question: what is a Rugged Bear Kid?

Rugged Bear Kids are free spirits and creative thinkers on the path to world and self-discovery. They do not think of their day-to-day activities as a profession, but unknowingly take their job as a kid seriously. Their clothing serves as a uniform, as self-expression and as a protective layer for whatever life brings their way. Rugged Bear kids are not held captive by trends but rather follow their own unique styles to mix, match and create fun combinations. Classic style, function and comfort are important attributes in this little adventurer’s wardrobe. The Rugged Bear logo signifies quality, tradition and adventure.

Tweet us @RuggedBear what makes your kid a Rugged Bear Kid with hashtag #ruggedbearkid

I am a Rugged Bear Kid

I am a Rugged Bear Kid