our roots

For over 30 years, Rugged Bear has been selling high quality and playful children’s clothes that are designed to withstand everyday adventures and infinite hours of fun. Our customers enjoy the convenience and familiarity of our neighborhood locations and appreciate our reasonable prices and commitment to quality. We want our Rugged Bear kids to live balanced, responsible yet playful lives in a world where kids grow up too fast.

With its foundation in New England, The Rugged Bear is known to deliver quality goods that both children and parents adore. From the corduroys that are durable enough to withstand seasons of play to wearable bright knits for mix and match, Rugged Bear has the classic designs that keep you ready for whatever is life throws your way! We want to please our Rugged Bear customers with the same quality and comfort they have grown accustomed to.